Press & Brand

01 /

Fast facts

NAME	Celar — from Latin celare, "to conceal"
CATEGORY	Layer 1 blockchain — confidential smart contracts
TAGLINE	Seen by no one. Verified by everyone.
TICKER	$CELAR · 1,000,000,000 fixed supply · 9 decimals
CONSENSUS	BFT proof-of-stake, instant finality (safe for F < N/3)
PRIVACY STACK	Protocol-level threshold FHE · stealth addresses · ZK shielded pool
KEY CUSTODY	Threshold committee — no single seat holds the key, and threshold decryption never reconstructs it; a coalition larger than the threshold (13 or more seats) could. The verified configuration (50 seats, threshold 12; run in a test ceremony, not yet deployed) and the capture curve are in the technical specification (§7.1, §7.7), shared under NDA.
DEVELOPERS	EVM-equivalent: standard Solidity, standard wallets, zero new opcodes
SECURITY METRIC	Published, falsifiable protocol-health rule ℋ ≥ 2 — live at celar.network/health
LINKS	celar.network · docs · health
PRESS CONTACT	press@celar.network

02 /

Boilerplate

Short — ~50 words

Celar is the confidential smart-contract Layer 1. Balances, amounts, and contract state live under protocol-level threshold FHE — encrypted by default, verifiable by anyone. Standard Solidity, standard wallets, zero new opcodes. No single party holds the decryption key: it exists only as shares across a threshold committee, and a quorum of seats must cooperate to decrypt.

Standard — ~100 words

Celar is an EVM-equivalent Layer 1 blockchain where confidentiality is the protocol's data plane, not an application add-on. Contract state, balances, and transfer amounts are encrypted under threshold fully homomorphic encryption: the network computes on data no one can read, and decrypting anything requires a threshold quorum of independent key-committee seats — partial decryptions designed to be signed and slashable. Payments land on fresh stealth addresses, and a ZK shielded pool offers privacy that holds even if every validator colludes. Celar publishes what it hides and what still leaks — a full leakage matrix, and a falsifiable protocol-health metric.

03 /

Logo pack

Aperture mark

SVG · PNG 1024 · TRANSPARENT

SVG · PNG

Lockup — on dark

PNG 2400×800 · DARK + TRANSPARENT

DARK · TRANS

Lockup — on light

PNG 2400×800 · WHITE BG

PNG

Token icon

PNG 512 + 200 · CMC / COINGECKO SPEC

512 · 200

Social / share card

PNG 1200×630 · OPEN GRAPH

PNG

Usage

DO — use the provided files unmodified, on obsidian (#070606), white, or photographic backgrounds with sufficient contrast.
DO — keep clearspace around the mark of at least the diameter of its inner core.
DON'T — recolor, rotate, outline, stretch, add effects, or place the mark inside another shape.
DON'T — redraw the aperture, change blade count, or set the wordmark in another typeface.
DON'T — use the brand in a way that implies endorsement, partnership, or financial advice.

04 /

Color

Obsidian

#070606

Cell

#12100B

Champagne

#E8CBA0

Gold

#D4B776

Deep Gold

#8A744C

Ink

#F3EFE6

Primary surfaces are Obsidian and Cell; Champagne→Gold gradients are reserved for the mark, calls-to-action, and emphasis. Body text is Ink on dark.

05 /

Typography

SF Pro Display.

Headlines and body. Falls back through the native system stack (-apple-system, Helvetica Neue, Arial) so the brand renders natively everywhere.

SF MONO / UI-MONOSPACE — THRESHOLD QUORUM · ⟦ENCRYPTED⟧ · ℋ ≥ 2

Monospace accents carry protocol data: metrics, tickers, labels, and the ciphertext notation ⟦x⟧.

06 /

Screenshots & media

Brand card — approved for articles and social embeds.

Need something else?

Founder interviews, technical deep-dives on threshold FHE, custom renders of the aperture mark, or early access to the data room for diligence — email press@celar.network and we'll turn it around fast.

TYPICAL RESPONSE — SAME DAY